The List Released of the 200 Most Powerful People in Residential Real Estate
These are the leaders of our industry. They are the drivers! They are the ones making the biggest difference!
Leadership is about showing the way, especially during times of change. It’s about enabling and empowering your team to succeed at higher levels and beat out the competition. Change the rules. Create new opportunities. Buy your competitor. Maximize your revenue. These leaders have done that … and in spades!
What makes the Swanepoel POWER 200 (SP200) unique is that we have integrated in one list all the different types of leaders in the real estate industry, even though they succeed and/or serve in different sectors of our industry. Some have entrepreneurial power or financial strength, some hold high office and have positional power, while others have political clout and some have personal power.
Power is an elusive concept. Merriam-Webster dictionary defines it as “the ability or right to control people or things.” Of course, that raises the question of what is meant by “control.” Control is defined as directing the behavior of, or to cause a person to do what you want. Power can also exist even though it may not be exercised, because simply having power can discourage others from challenging it. So you could just imagine the healthy debate we had as to what criteria should be used in creating a list of the most powerful people.